Businessman, Entrepreneur, Mentor, Philanthropist

Media Square PLC.

Non-Executive Chairman and Founder-Director

Between 2000 and 2003, Chris was the non-executive chairman and founder director of Media Square PLC, a full service media and marketing group that offers a revolutionary concept for both online and offline communications.

During Chris’ first year at Media Square he worked closely with the executive management team in order to successfully implement the Group’s strategy, which he had devised as part of the long-term business plan. After a just a few months as the non-executive chairman and founder-director of the company, Chris Swan guided Media Square through a positive period of organic and acquisition-led growth that resulted in a successful AIM listing in June 2008, at which point returns of fifteen times start up investment were achieved.

With creative agencies in Leeds, Sheffield, Manchester, Chester and Birmingham, a printing operation in Birmingham and major photographic studios in Manchester and Leeds, Media Square was able to devise new marketing campaigns which could be delivered successfully using online or conventional media.

During the three years following Media Squares’ AIM listing, Chris Swan achieved numerous milestones for the company. Some of these include the following:

  • Media Square secured a £1 million contract with BT for both their intranet and their extranet partner IT program.
  • The company was responsible for creating and designing one third of the Argos catalogue.
  • Chris Swan created a communications process for the Marks & Spencers graduate recruitment programme which was successfully implemented to great effect.
  • Media Square built up a customer base of numerous blue chip companies including BT, KPMG, Jaguar, Argos, Railtrack, NEC Group and AXA Sun Life.
  • In 2001 Chris Swan and Media Square acquired Equanim for £1.2 million. Equanim are a strategic marketing communications consultancy and marketing services support company and the acquisition was hugely beneficial to both businesses.

By the time Chris Swan left Media Square PLC in 2003, he had achieved a growth of £10 for each £1 invested at the time of forming the company.